Collanine Colorate: A Customizable Italian Jewelry Brand
Collanine Colorate, an Italian indie jewelry brand, is making waves in the fashion industry with its customizable, colorful beaded necklaces. Since its launch last year, the brand's sun-shaped, gold-plated pendant has become a local favorite, especially among those who appreciate its lighthearted message, 'Il Sole Dentro' (The Sun Within).
The brand's success encouraged founders Lorenzo Franchini and Giacomo Giovagnoli to expand their offerings with a new silver collection, featuring four different shapes: hearts, four-leaf clovers, a tag, and a nugget. These designs symbolize love, luck, and the beauty of details. The pendants are handcrafted from silver and gold-plated silver by a Milan-based goldsmith.
Collanine Colorate's new collection includes a range of prices, from 38 euros for a single charm to 98 euros for the pendant and chain. All styles can be engraved with a name, date, or a brief sentence, adding a personal touch. The brand's store in Milan and its e-commerce platform offer this customization service.
The brand's unique appeal lies in its ability to be worn alone or stacked with existing designs. Popular charms include alphabet letters, available in silver or with enameled details, and colored hard stones in geometric shapes. Collanine Colorate's multicolor necklaces evoke childhood nostalgia with their simple beading technique, making them a hit among customers.
Initially, the brand's growth was driven by word-of-mouth and targeted placements on local influencers. However, its artisanal creations imbued with spontaneity and its approachable price point helped it expand its reach. Franchini and Giovagnoli's expansion included pearls, shells, glass beads, and polished hard stones, further elevating the brand's perception.
Collanine Colorate's success accelerated last year with retail expansion and strategic tie-ups with renowned brands like Douglas, Coccinelle, Havaianas, Harmont & Blaine, Paula's Choice, and Victoria shoes. The brand also opened its first Milan flagship in the elegant residential area of Via Mameli and a series of itinerant pop-ups across Italy. This year, it ventured abroad with temporary stores in Madrid, Lisbon, and Paris, marking a significant milestone in its global expansion.
